A Rebellious Aesthetic in Color



If the architectural context of this city is a kind of "grey politeness," then we want this hotel to be the bold splash of color that breaks the silence.

The original project was a semi-open, elevated structure with only a framework—no enclosures, no orientation. But it was precisely this "emptiness" that gave us room to grow freely, letting the design unfold in material, color, circulation, and emotion without constraint.



We started with the architectural structure, completely reorganizing the functional system. The circulation between the lobby, restaurant, kitchen, back of house, and guest rooms was entirely redesigned. We gave each function a more efficient layout and ensured natural light and ventilation along the central axis—something the original scattered elevated structure lacked.
The first step in design is not decoration, but giving the space the ability to breathe.



Line is the design language we chose. Unlike the straight boundaries and square frames used in traditional hotels, we applied curves, rounded corners, curved walls, and wave-like light strips extensively to soften the entire space.
This sense of fluidity exists not only in the ceiling and floor but also in the edges of furniture, countertops, and décor. It was inspired by the project's riverside location—we abstracted the rhythm of water to create a spatial rhythm that unfolds visually and flows with every step.


Color is the second layer of the space’s framework—and its soul. Black, white, and gray form a calm background, like a quiet canvas, while deep red is applied in key transitional areas to trigger memory.
The restaurant features gray-striped marble, blending with the overall palette of white and green. From the red brick lounge area to the green dining space, these contrasting colors are rationally organized rather than arbitrarily assembled.



In terms of material selection, we emphasized the "warmth behind the visuals": we used woven fabrics with strong sound-absorbing properties, and all connections between metal frames and flooring were curved.
The lighting system uses adjustable zones with warm and cool tones—preserving clarity during the day and creating a cocooning emotional atmosphere at night.
Every piece of furniture and light fixture feels like an extended hand from the space—inviting you in, not trying to persuade you to stay.


We never deliberately try to "please young people," but we do design spaces that aren’t just copies—for them or anyone else.

No template replications, no social media aesthetics—just something real, rare, and expressive.

You won’t find a standard reception desk, a repetitive sofa layout, or bland, emotionless décor. Instead, there’s a curved island reception with a floating surface usable from both sides, a row of curled gray-blue sofas like islands floating on water, and soft lights from the ceiling that rise and fall as you walk.



This project won the 2024 London Design Awards Platinum Prize.
Its recognition didn’t come from being "international" but from being sincere. In a time when style formulas are easily predictable, what truly leaves a lasting impression is a space that is "a little different" but "just right."
We didn’t use flashy materials or emphasize a particular style. We simply respected the city, and everyone who walks into the space—hoping to offer them a more authentic stay.


In the end, this is not just a hotel—it’s a spatial experience.
You might just pass by and want to take a second look; you might only stay one night, but you’ll remember that light, that chair, that quiet line around the corner.
It doesn’t need to declare its style or follow a trend.
It simply exists—like a whispered poem, a narrative of senses, memories, and spatial rhythm.

Discover more inspiring projects—where style meets substance, material speaks, and light becomes design. Beauty is just the beginning.

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